Seeking capital is WillPower Products, who announced earlier this month the launch of their crowdfunding campaign for ReGenPCR, a new performance product infused with industrial hemp. The new protein supplement is a grass-fed whey protein blend which the company plans to make available in cinnamon cocoa or vanilla flavors. Looking to break into the expanding cannabis-wellness market, WillPower’s new product is said to be ideal for the fitness crowd.
Using high-quality industrial hemp oil, ReGenPCR is a full-spectrum cannabidiol (CBD) product containing all of the plants naturally occurring phytocannabinoids. According to a statement released by the company, ReGen is comprised of 20g grass fed whey, 20 mg of CBD, and 6g of BCAA’s. Their hemp is sourced directly from Colorado.
"With the rise in popularity in CBD products, we have reached an important milestone in the sports and fitness health industry by introducing the first phytocannabinoid industrial hemp oil infused protein powder to market,” said WillPower Founder Will Carr. “We are dedicated and committed to bringing the highest quality industrial hemp sports and fitness dietary supplements to market.”
These days a more health-conscious populace is turning into a real gold-mine for the cannabis and CBD markets. As the online magazine Born2Invest wrote recently, the world is cannabis and hemp is no longer just the purview of the stoner crowd. Executives, entrepreneurs, and on-the-go moms are now using marijuana, hemp extracts, and CBD as part of a regimented health and wellness plan in their daily lives.
“Industrial hemp products are safe, legal and can be purchased online or on the shelves of hundreds of retail locations in Texas,” the executive director of the Texas Hemp Industries Association Coleman Hemphill told Born2Invest. He added that residents of the state have benefitted from a variety of industrial hemp products.
After being denied by Kickstarter, WillPower pushed forward and decided to go ahead with their own crowdfunding campaign, exclusive to online consumers. To entice donors the company is giving away jugs in either Cinnamon Cocoa or Vanilla flavors and custom branded WillPower Shaker, depending on the amount donated. The product itself expects to ship in late March 2018.