Going technical is MassRoots Inc. (OTCMKTS:MSRT) whose Chairman and CEO Isaac Dietrich explained in a short video last week the company’s plans to apply blockchain to the cannabis industry. According to the brief video the company, with their new venture MassRoots Blockchain, believes the process is all about securing information, using the now infamous phrase, “from seed to sale.” MassRoots is known in the industry for their social media platform.
Dietrich, of course, has made headlines this year for his on-again-off-again tumultuous reign as the head of the company. After being ousted as CEO last year, Dietrich made an unlikely comeback to retake control of his company, replacing a few members of the board along the way. The news has not been all good for MassRoots since his return, however, as earlier this year it was reported the company was forced to vacate their headquarters for failure to pay rent.
In the short video which was recorded live from Fintech World's: Blue Chip ICO's Road Show at The Harvard Club, New York City, Dietrich sits down with SCN Corporate Connect's Gregg Greenberg to discuss MassRoots new direction and how blockchain is the future of the cannabis industry.