These are the top 4 licensed producers nominated for a Canadian Cannabis Award this year
The voting for Lift & Co.’s Canadian Cannabis Awards opened on Friday, September 28. Marijuana connoisseurs living in Canada have the opportunity to vote for their favorite strains, dispensaries, pipes, bongs, even their favorite brand of rolling papers. Awards will be given out at the official Canadian Cannabis Awards gala on November 29. But this year, the award categories are going to be a little bit different.
Lift & Co. made it clear that they intend to enhance and celebrate the diversity among the licensed producers and companies that have been nominated this year. New categories designed for the 2018 awards include Top Reviewed Product of the Year, Top Reviewed Licensed Producer of the Year, Top Cannabis YouTuber, and a brand new Woman in Weed - Trailblazer category. The 49 categories this year emphasize the evolution of cannabis as it moves into a new recreational market later this month.
“Looking forward, winners of this year's awards will have a unique point of differentiation for the next twelve months as the first year of legalization unfolds,” Lift CEO Matei Olaru clarified in the company’s official announcement in August.
Many of the nominees this year already have gained notoriety, whether it be with product or with customer service. In fact, the 2018 Canadian Cannabis Awards will be giving awards in Top Customer Service as well as two awards in the two new “Top Reviewed” categories. These three categories truly emphasize the fact that the way people buy weed is going to define which cannabis companies make it to the top. Not only at this awards gala but well into the new year as marijuana becomes more and more mainstream.
Out of all of the companies nominated, these four could be an investor’s best bet final for the top title of Canada’s Licensed Producer of the Year Award:
Aurora Cannabis (TSX:ACB) (OTCQB:ACBFF) is nominated in the top flower and all three of this year’s top oils category. The cannabis giant is also in the running for Top Customer Service. The customer service award is one of the definitive categories influencing the coveted title of Top Licensed Producer of the Year.
And what makes Aurora stand apart from the other nominees is their spot in the home-growing category. Aurora and BC Northern Lights’ RoomMate box - a smaller version of their original Producer box - is nominated for Top Home Growing Box this year. Although not a new category, the home grow nomination combined with a top nomination in customer service shows that Aurora is in-tune with the cannabis consumer.
Connecting with the cannabis community in a dispensary, online, and even in their own home could be what earns them the Top Licensed Producer win for 2018.
WeedMD (TSXV:WMD) (OTCMKTS:WDDMF) is another pot stock nominated for both Top Customer Service and Top Home Growing Box. The company’s Shiskaberry Live Cannabis Plant is one of a few select living strains that have been officially approved for sale by Health Canada.
WeedMD’s dedication to allowing patients to grow their own medicine is something other pot stocks - especially American-based cannabis companies - could not even attempt in today’s legal climate. It could be what sets WeedMD apart from the other nominees this year.
Organigram Holdings (TSXV:OGI) (OTCQB:OGRMF) is not nominated in the homegrown category, but they earned an impressive nine nominations this year, including Top Customer Service. Two of their Edison strains (#3 and #7) are in the top flower categories, and they have contenders in all three oil categories, including the new “balanced oil” category.
Last year, Organigram won in both the sativa and blended flower categories, meaning odds are in their favor to win again. And winning top products combined with a top customer service win could seal the deal on the Top Licensed Producer title even if their portfolio is lacking a home growing niche.
MedReleaf Corp. (TSX:LEAF) (OTC:MEDFF) took home the title last year for Top Licensed Producer of 2017. This year, they are nominated again in all of the definitive categories for top producer, including the top strains categories as well as Top Customer Service. But this year is different.
This year, MedReleaf is owned by Aurora Cannabis, which may not change their product so much as it changes their reputation. For better or for worse, the votes will decide. But Aurora’s niche with home growers as well as top strains might be enough to push last year’s winner into second place.
You can find a list of all the nominees in each category here. Voting will end Friday, October 26.