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Charlotte’s Web donates $1 million worth of CBD product in celebration of Charlotte Figi

Apr 21, 2020

Worldwide 420 celebrations took on a muted tone this year as social distancing efforts to control the coronavirus pandemic kept most partygoers inside. Furthermore, doctors now recommend avoiding cannabis smoke to prevent lung irritation that can aggravate COVID-19 symptoms. The warning has left many in the community wary of how to proceed with their favorite plant. The 420 holiday this year was more a dedication to “chillin’ out” than it was to “partying down.”

Further casting a cloud over the typically celebratory day was the recent death of Charlotte Figi, the young girl who inspired a generation of cannabis users to fight for the cause. She was the catalyst for the CBD movement of the last half-decade. Figi suffered from a rare form of untreatable epilepsy known as Dravet Syndrome, which caused her countless seizures and kept her from leading a normal childhood. 

However, as the story famously goes, when the duo known as the Stanley brothers crossbred a high-CBD, low-THC plant, Figi made a miraculous recovery. She began to eat and play, and her seizures reduced dramatically.

Earlier this month, Charlotte Figi passed away from complications from pneumonia, which doctors treated as a likely case of COVID-19. “Charlotte was and will be, the heartbeat of our passion, and the conviction that the dignity and health of a human being is their right,” wrote the Stanley Brothers on a memorial to Figi on their website.

In honor of Charlotte Figi, Charlotte’s Web, her namesake company founded by the Stanley Brothers, is donating $1 million worth of product to those who need it most and are struggling during the current economic crisis. The company is teaming up with its charitable partners at the Realm of Caring, Adaptive Training Foundation, and High Fives Foundation to facilitate the giveaway.

“As we come together in this time of crisis and uncertainty, it’s our hope that we can also come together in love and care for one another,” said Joel Stanley, Co-Founder of Charlotte's Web. “We’re in this together as one planet, one family with one goal: health and wellness for all.”

Anyone who needs assistance with getting Charlotte's Web at this time, or know someone who does, can visit this link to find out how. ​

Al HArrington

Harrington and T.I. team up on 420 to fight COVID-19

The 420 holiday wasn’t all somber, however, as NBA veteran Al Harrington and Hip Hop Artist T.I. joined forces in celebration and to promote COVID-19 relief efforts. Harrington’s Viola, one of the nation’s leading premium quality cannabis brands “rooted in purpose” and T.I.’s apparel line, AKOO Clothing, announced the launch of the "420 capsule collection," commemorating what they call the “national cannabis movement.”

In partnership with the non-profit organization, Root, and Rebound, a portion of the proceeds will go to the organization’s COVID-19 Relief effort.

Included in the capsule are exclusive Viola x AKOO branded T-shirt options inspired by the culture of cannabis. They are both soft hand cotton-poly jersey fabrications. They feature a solid body with a ribbed collar neck construction and double-needle stitch detailing. Both also have a standard fit with a straight hem, and a front chest screen printed graphic design for an on-trend streetwear look paying homage to the cannabis culture.  

“With 4/20 being such an important part of the cannabis lifestyle, I wanted this collaboration to be meaningful - really speaking to the purpose, mission, and culture behind the Viola brand, says Al Harrington, Founder of Viola. “T.I. is a long-time friend, successful entrepreneur, and Viola supporter, so this collaboration was a natural fit.”

“I’m a huge supporter of Al and the work he’s done with Viola and the larger community,” says Rapper and AKOO Founder T.I. “As another African American entrepreneur, it’s an honor to be working alongside such a legendary figure in the cannabis space, and this is only the beginning. There’s so much more to come.”

Dr. Dre

Spotify streams Dre’s classic cannabis album The Chronic

Legendary West Coast Hip Hop Artist, Producer, and Mogul Dr. Dre celebrated the 420 holiday in style. He brought his opus magnum and love letter to the Pacific cannabis culture “The Chronic” to Spotify for the first time. Dre’s solo debut, which was recognized by the Library of Congress for preservation in the National Recording Registry, changed the trajectory of both Hip Hop and cannabis culture. The album first dropped in 1992.

The now historic album includes classic tracks like “Nuthin' but a 'G' Thang" and “Let Me Ride” and launched Hip Hop greats including Snoop Dogg, Warren G, Nate Dogg, Kurupt, and more.

To commemorate the addition of “The Chronic,” Spotify launched a new playlist, “I Love My West Coast Classics.” It's a curated set of the best west coast hip-hop, which can be found here. The Chronic can be streamed in full here


Fighting for social justice on 420

Street Artist Shepard Fairey took to Twitter on 420 to show support for social justice and racial disparities in the American criminal justice system. “Take action now to tackle racial disparities in marijuana arrests head-on: The MORE Act will have a positive impact on millions whose lives have been upended by the War on Drugs,” he wrote, tagging the ACLU. The Marijuana Opportunity Reinvestment and Expungement Act, would legalize cannabis and expunge all prior convictions.

Meanwhile, The Drug Policy Alliance reminded us that even though black and white people use marijuana at similar rates, racial disparities persist when it comes to how they are treated in the criminal justice system. “Legalization is VITAL, but more is needed to end the systemic war on drugs & address racial disparities #NoMoreDrugWar.” they tweeted.

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