Healthier Choices Management Corp is a United States-based holding company. It is focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. The company operates vape retail stores in the Southeast region of the United States of America. Through its stores, the company offers e-liquids, vaporizers, and related products. In addition, it also operates Ada's Natural Market which is a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products and natural household items. It the e-liquid products under the Vape Store brand. The operating segments of the company are Grocery and Vapor.