May 28 Opinion & Editorial
If the cannabis industry insists on marketing weed as an upscale boutique brand it will die. Just ask MedMen.
In an exclusive investigation, Politico gives a thorough account of how former MedMen CEO Adam Bierman flew too close to the sun, attempting to — not unlike Theranos founder Elizabeth Holmes — imitate his idol, Steve Jobs, if not substantively, at least in style. But is the downfall of the “Apple Store of Weed” a cautionary tale for the cannabis industry at large, or is it another in a myriad of corporate excesses that make for good gossip in the business pages?