Update to Its iOS Mobile Application Makes It Easier for Customers to Locate Marijuana Dispensaries
SANTA MONICA, CA—Online Media Covers MassRoots, Inc. (OTCQB:MSRT)
MassRoots Inc., one of the leading technology platforms for the cannabis industry, recently announced that the Company has launched an update to iOS mobile application, which is available through the Apple App Store. The new features, focused on improving compliance, are expected to rapidly accelerate the growth of the Company’s industry leading cannabis-focused social networking site.
The platform, which is often called the “Yelp for weed” has recently seen a significant increase in traffic and has become the “go to” place for an increasing number of cannabis consumers, growers, and dispensaries looking to connect. This first major announcement in the new year comes on the heels of several major announcements to close out a very successful 2016, including MassRoots’ first international partnership in an agreement with Aphria Inc. (TSX-V: APH) one of the leading Canadian licensed producers of medical cannabis. Other milestones include the addition of 100 cannabis dispensary locations to the Company’s unique, user-friendly dispensary finder on its industry leading technology platform as well as the addition of experienced key players to its Board of Directors.
In addition, MassRoots achieved significant growth in 2016 with 3Q16 results showing a revenue of $794,621 in the first three quarters of 2016, well ahead of $63,982 in the comparable year-ago period. The Company is just beginning to monetize its use base, and expects to see accelerated revenue growth in 2017. Enhancing the user experience of its platform by continuing to add key features will be critical component of the Company’s growth strategy.
The New Features to MassRoots’ Popular Platform Include:
- Geo-targeted native advertisements in MassRoots’ local, buds and global feeds, enabling businesses to target advertisements to cannabis consumers in their local area.
- In depth strain and product pages with high quality photos and descriptions, enabling users to learn about their favorite strains and products and see what fellow enthusiasts have to say about them.
- Revamped reporting and content screening mechanisms, in addition to an enhanced geo-fence, to ensure MassRoots remains in compliance with state cannabis regulations and the Cole Memorandum.
In a previous press release, CEO Isaac Dietrich commented:
“Management believes that this update offers cannabis consumers the easiest way to find the best products at their local dispensary,” stated MassRoots CEO Mr. Isaac Dietrich. “The Company prides itself on our ability to leverage new technology in order to better serve the regulated cannabis industry. We look forward to continuing to introduce new features to our mobile applications to increase user engagement and drive revenue growth.”
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